Recall that E.E.Jones and Rika Kohler (1959)provided participants with both plausible and silly persuasive arguments both in favor of and against racial segregation,and then tested participants' memory for those persuasive arguments.Their results suggested that

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The study by Jones and Kohler showed that participants' memory for persuasive arguments could be distorted for self-serving reasons, indicating that even something as seemingly objective as memory can be influenced by cognitive biases and motivations. This finding has important implications for understanding how people process and remember information in various contexts, including those related to prejudice and discrimination.

Recall That E