Recall that participants in an experiment conducted by Elizabeth Nel,Robert Helmreich,and Elliot Aronson (1969)were provided either large or small incentives to advocate the use and legalization of marijuana. Results of their experiment revealed that dissonance and attitude change occurred when

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In Nel, Helmreich, and Aronson's experiment, dissonance and attitude change occurred when participants were provided with small incentives to advocate for the use and legalization of marijuana. This is because participants who received small incentives experienced cognitive dissonance between their behavior (advocating for marijuana) and their prior attitudes and beliefs (likely opposing drug use). As a result, they were more likely to change their attitudes to align with their behavior in order to reduce dissonance. In contrast, participants who received large incentives did not experience this dissonance to the same degree and did not change their attitudes as much.

Recall That Participants in an Experiment Conducted by Elizabeth Nel,Robert