When people don't attend carefully to the substance of a persuasive communication,but instead pay attention to irrelevant cues,they are using the ____ route to persuasion.

Question

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The peripheral route to persuasion refers to focusing on superficial or secondary cues in a persuasive message, such as attractive packaging or celebrity endorsements, rather than the actual content of the message. This can lead to less systematic processing and a weaker attitude change.

When People Don't Attend Carefully to the Substance of a Persuasive