When people have both the motivation and ability to attend to a persuasive communication,they are more likely to use the ____ route to persuasion.

Question

Quizplus · Accepted Answer

When individuals are motivated and able to attend to a persuasive communication, they are more likely to utilize the central route to persuasion, which involves processing the message deeply and critically evaluating the arguments presented. The peripheral route, on the other hand, involves more superficial processing and is more likely to be used when individuals are not motivated or able to engage with the message in a detailed manner. The heuristic and relevant routes are not commonly referred to in the dual-process model of persuasion.

When People Have Both the Motivation and Ability to Attend