Recall that Richard Petty,John Cacioppo,and Rachel Goldman (1981)systematically varied the quality of persuasive communications that advocated comprehensive exams for college students,and also varied the prestige of the communicator.These researchers found that when some students believed that their university was considering such examination,those students used the ____ route to persuasion,and were influenced by ____.

Question

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The question states that the researchers varied the quality of the persuasive communication, which suggests that they were manipulating the strength of the arguments. Additionally, it states that some students believed their university was considering comprehensive exams, which would likely make the topic personally relevant to them. These factors indicate that the central route to persuasion, which involves thoughtful consideration of the arguments presented, would be more likely to be used. Finally, the question states that the students were influenced by something, and research on the central route suggests that high-quality arguments are particularly persuasive when people are motivated and able to engage in careful processing. Therefore, the quality of the persuasive arguments is the most likely source of the influence observed.

Recall That Richard Petty,John Cacioppo,and Rachel Goldman (1981)systematically Varied the Quality