"Experts are always right" and "Length equals strength" are some examples of how ____ can be used in persuasion.

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Quizplus · Accepted Answer

These statements are examples of heuristics, which are mental shortcuts or rules of thumb that people use to make judgments and decisions quickly and efficiently. The heuristic of expert authority suggests that people are more likely to be persuaded by someone who is perceived as an expert in the relevant domain. The heuristic of length equals strength suggests that people are more likely to be persuaded by a message that is longer, more detailed, or more complex, even if the additional information is irrelevant or unimportant.

"Experts Are Always Right" and "Length Equals Strength" Are Some