"Feel great. Smell great," goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers. Why would this ad be most likely to work?

Question

Quizplus · Accepted Answer

The ad is using emotional appeal by connecting positive emotions like feeling great with using the perfume. This type of appeal is particularly effective with social identity products like perfume, which are often associated with personal expression and identity.

"Feel Great