Flipping through a magazine and looking at the ads,you notice that they tend to emphasize individuality and self-improvement.Based on research by Han & Shavitt (1994)on cultural differences in persuasion,where is this magazine likely to be sold?

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Quizplus · Accepted Answer

Han & Shavitt's research found that individualistic cultures tend to emphasize individuality and self-improvement in advertising, and Montreal, Canada is a more individualistic culture compared to the other options listed.

Flipping Through a Magazine and Looking at the Ads,you Notice