You are reading a billboard that says,"L&H shoes: comfort and style for your whole family." Where would such an ad be most effective,according to research by Han & Shavitt (1994)on cultural differences in persuasion?

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According to Han & Shavitt's research, Shanghai in China would be the most effective location for this ad. This is because in collectivist cultures like China, people place a higher value on family needs and benefits, which is highlighted by the ad's emphasis on shoes for the whole family. Additionally, Chinese consumers tend to prioritize comfort over style, making the mention of both qualities in the ad particularly compelling.

You Are Reading a Billboard That Says,"L&H Shoes: Comfort and Style