The CEO of WalktheTalk.com,a fashion start-up,is looking to establish the company as foremost in the online retail marketplace.To do so,the CEO must use data-driven decision making to manipulate,analyze,evaluate,and format data from multiple sources such as social media,mobile devices,online sales,and customer service feedback.Which of the following would help the CEO carry out the tasks ahead?
A) Business analytics
B) Promotional mix
C) Big data
D) Marketing mix
Correct Answer:
Verified
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