Question 1

Which of the following is an example of a unicorn,a company that uses innovative business models to bring about disruption in a particular industry?

Accepted Answer

Uber is a prime example of a unicorn company that disrupted the traditional taxi industry with its innovative business model of peer-to-peer ride sharing.

Question 2

A computer program that imitates human thinking is a(n)________.

Accepted Answer

A computer program that imitates human thinking is an expert system. Expert systems are computer programs that can analyze data and provide expert advice based on that data. They imitate human decision-making and can be used in a variety of applications, such as medicine, finance, and engineering. Information interface, decision support system, and enterprise resource planning system are all different types of software programs with different functions.

Question 3

Which of the following is true of an effective chief information officer (CIO)?

Accepted Answer

An effective chief information officer (CIO) is closely connected to the company's overall business strategies and marketing efforts. Option A is not accurate, as large companies relying on information systems do need a CIO to manage and oversee their IT systems. Option C is outdated, as the CIO of today focuses on much more than just installation and design of software. Option D is incorrect, as a CIO typically reports to the CEO or another high-level executive.

Question 4

Why is Netflix considered a disruptive innovation?

Accepted Answer

The answer of Why is Netflix considered a disruptive innovation?
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Question 5

One of the largest online databases is owned by ________.

Accepted Answer

The U.S. Census Bureau is responsible for collecting and maintaining a vast amount of data about the American population, including demographic information, economic indicators, and social statistics. This data is publicly available through the Bureau's website, making it one of the largest online databases in the world. While other organizations like IBM, Microsoft, and the FTC may also maintain large databases, the Census Bureau is the most likely choice for the answer to this question.

Question 6

Hannah is a television executive whose team conducted demographic research for new programs.Hannah will be expected to write a detailed ________ report about the impact of this study and the effect of the network's marketing strategy.

Accepted Answer

A detailed information report would be the most appropriate choice given that Hannah's team has conducted demographic research. A data report may be too broad or vague, a groupware report would be more focused on collaboration and communication rather than the presentation of findings, and a database report would be too technical and focused on the organization of information.

Question 7

Data mining is the process of:

Accepted Answer

Data mining involves using computer-based technology to evaluate information in a database to identify useful trends. The other options describe different aspects of information management but do not specifically pertain to the process of data mining.

Question 8

A database can best be described as ________.

Accepted Answer

A database is a centralized integrated collection of an organization's data resources that can be accessed by authorized users for various purposes such as data analysis, reporting, and decision-making. It is organized in a specific way to facilitate easy retrieval and analysis of data. Therefore, choices A, B, and D are incorrect as they do not fully capture the essence of a database.

Question 9

Which of the following is true of big data?

Accepted Answer

Big data is constantly changing due to the vast amount of data being generated every day.

Question 10

The person who directs a company's management information systems and related computer operations is often called the ________.

Accepted Answer

The title commonly given to the person in charge of a company's management information systems and computer operations is the Chief Information Officer (CIO).

Question 11

Raw facts and figures are _____.

Accepted Answer

Raw facts and figures are referred to as data. They need to be analyzed and processed to become meaningful information.

Question 12

Brandon is trying to close a particularly difficult sale.He uses his PDA (personal digital assistant)and a special program to access information within his company's database on pricing.Brandon is using an ________.

Accepted Answer

The answer of Brandon is trying to close a particularly...

Question 13

Online retail stores such as Amazon and Blue Nile are slowly replacing brick-and-mortar stores as more people realize that online purchases save time and provide a wider choice of products.In this scenario,Amazon and Blue Nile are examples of _____.

Accepted Answer

Amazon and Blue Nile are examples of disruptive innovations as they are changing the way people buy products and disrupting traditional brick-and-mortar stores. The other options are not applicable in this scenario.

Question 14

Ron is a salesperson and is visiting one of his largest clients.Before the visit,he reviewed the client's past purchases.Ron used the company's ________ system.

Accepted Answer

The answer of Ron is a salesperson and is visiting...

Question 15

Which of the following statements best describes the purpose of a management information system?

Accepted Answer

A management information system is designed to produce reports for managers and others within the organization. It provides information to help managers make decisions and monitor the performance of the organization. While it may assist other departments with information, its primary purpose is to provide management with the data they need to make informed decisions.

Question 16

An information system that provides relevant data to help businesspeople choose the appropriate course of action is called a(n)_____.

Accepted Answer

A decision support system (DSS) is designed to provide decision makers with access to relevant information and models to help them make informed decisions. It uses data analysis tools and models to help users analyze information from various sources and evaluate different scenarios. Expert systems are focused on providing specific expertise in a particular domain, executive information systems provide high-level summaries of organizational data, and database management systems are focused on managing and organizing data.

Question 17

_____ refers to large or complex structured or unstructured sets of information that traditional processing applications are unable to analyze.

Accepted Answer

Big data refers to large or complex structured or unstructured sets of information that traditional processing applications are unable to analyze. It typically involves analyzing data from various sources such as social media, sensors, and other devices to identify patterns and insights.

Question 18

Bridgette,a chief executive officer,reviews the internal performance of her company's stock,as well as market trends for the industry.To access this information,Bridgette uses a(n)________.

Accepted Answer

An executive support system (ESS) is a type of information system that provides high-level executives with the tools and information they need to make strategic decisions. ESSs typically provide access to internal and external data sources, such as financial reports, market research, and industry trends, to help executives better understand the performance of their company and the broader market. This makes option B the best choice for Bridgette's needs.

Question 19

The CEO of WalktheTalk.com,a fashion start-up,is looking to establish the company as foremost in the online retail marketplace.To do so,the CEO must use data-driven decision making to manipulate,analyze,evaluate,and format data from multiple sources such as social media,mobile devices,online sales,and customer service feedback.Which of the following would help the CEO carry out the tasks ahead?

Accepted Answer

The answer of The CEO of WalktheTalk.com,a fashion start-up,is looking...

Question 20

Which of the following is an example of disruptive innovation?

Accepted Answer

Digital cameras disrupted the traditional film camera industry by offering a more convenient and efficient way to capture and store images. They also eliminated the need for expensive film and processing, making photography more accessible to the mass market.

Quiz 14: Using Technology to Manage Information