A retailer's collection of high-tech gadgets and electronic equipment encompasses the company's _____.
A)product cluster
B)distribution strategy
C)product mix
D)product line

Question

Quizplus · Accepted Answer

A retailer's collection of high-tech gadgets and electronic equipment is referred to as the product mix or product assortment. The product line refers to a specific category of related products within the same brand, while product cluster and distribution strategy are not relevant in this context.

A Retailer's Collection of High-Tech Gadgets and Electronic Equipment Encompasses