Jim's car breaks down on the highway.He searches for car towing services on his smart phone and calls one for help.This is an example of a(n)_____.
A)shopping product
B)specialty product
C)convenience product
D)unsought product

Question

Quizplus · Accepted Answer

An unsought product is one that the consumer does not actively seek out or think about purchasing until a need arises, such as a car breakdown requiring towing services.

Jim's Car Breaks Down on the Highway