Complete the following using the terms listed.
-Business decision makers can use market research to obtain data about a potential _____ in order to design effective marketing mixes.
A)secondary data
B)affinity program
C)Market segmentation
D)demographic
E)target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question

Quizplus · Accepted Answer

The term "target market" refers to the specific group of consumers or businesses that a company intends to sell its products or services to. Market research can help business decision makers gather information about this target market, such as their preferences, behaviors, and demographics, which can then be used to design an effective marketing mix that appeals to this specific group.

Complete the Following Using the Terms Listed