Complete the following using the terms listed.
-A company's _____ blends four strategies to fit the needs and preferences of a specific target market.
A)secondary data
B)affinity program
C)Market segmentation
D)demographic
E)target market
F)End-use segmentation
G)marketing mix
H)data mining
I)Consumer behavior
J)Ownership utility
K)Exchange processes
L)Business products
M)person marketing
N)Mass customization
O)frequency marketing
P)Comarketing
Q)cobranding

Question

Quizplus · Accepted Answer

The concept of blending four strategies to fit the needs and preferences of a specific target market is known as the marketing mix. The marketing mix refers to the combination of product, price, promotion, and place that a company uses to reach and satisfy its customers.

Complete the Following Using the Terms Listed