_____ is the activity,set of institutions,and processes for creating,communicating,delivering,and exchanging offerings that have value for customers,clients,partners,and society at large.
A)Marketing
B)Market segmentation
C)Consumer behavior
D)Marketing research

Question

Quizplus · Accepted Answer

Marketing is a broad concept that encompasses a range of activities, institutions, and processes involved in creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It includes market research, product development, pricing, promotion, distribution, and customer service. Market segmentation and consumer behavior are important components of marketing research, which is a subfield of marketing.

_____ Is the Activity,set of Institutions,and Processes for Creating,communicating,delivering,and Exchanging