The authors suggest the following advice to motivate adoption:
A)keeping the new system 'under wraps' until the end
B)it is easier to convince potential adopters that a new system will remove a major problem rather than providing new benefits
C)it is better to stress the benefits of the new system over solving current problems - good news sells better than bad news
D)it is better to 'over sell' the new system, even if potential benefits are estimated on the high side in order to get reluctant adopters 'on board'
E)being forthright by saying 'this is what it is - you have two choices - take it or leave the organization'

Question

Quizplus · Accepted Answer

The authors suggest that it is easier to motivate adoption by convincing potential adopters that a new system will remove a major problem rather than by providing new benefits.

The Authors Suggest the Following Advice to Motivate Adoption