The ________ is the cost a company incurs to generate each purchase.
A)CTA
B)CPA
C)CSA
D)CMA

Question

Quizplus · Accepted Answer

CPA stands for Cost Per Acquisition, which is the cost a company incurs to acquire a new customer or generate a new purchase. Option A (CTA) refers to Call to Action, which is a marketing term used to encourage a user to take a specific action, such as making a purchase. Option C (CSA) is not a commonly used marketing term. Option D (CMA) could refer to Certified Management Accountant, which is a professional certification for management accountants, but it does not relate to the given context. Therefore, Option B (CPA) is the best choice for the given question.

The ________ Is the Cost a Company Incurs to Generate