Question 1

The average conversion rate is:

Accepted Answer

The answer of The average conversion rate is:
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Question 2

Which of the following is correct?

Accepted Answer

All three options are important for ensuring a positive customer experience. Making it easy for customers to change the contents of their shopping carts allows them to modify their purchases as needed. Giving customers the option to call for support during checkout provides them with a dedicated resource for resolving any issues they encounter. Making it easy for customers to pay for their purchases ensures a smooth and painless transaction process.

Question 3

The ________ is the proportion of people who see a company's online ad and actually click on it to reach the company's Web site.

Accepted Answer

CTR stands for Click-Through Rate, which is the proportion of people who see a company's online ad and actually click on it to reach the company's Web site. A is not a commonly used abbreviation in digital marketing, and AVPV and CPA are measures of advertising effectiveness but not specifically related to the proportion of people clicking on an ad.

Question 4

The ________ is the cost a company incurs to generate each purchase.

Accepted Answer

CPA stands for Cost Per Acquisition, which is the cost a company incurs to acquire a new customer or generate a new purchase. Option A (CTA) refers to Call to Action, which is a marketing term used to encourage a user to take a specific action, such as making a purchase. Option C (CSA) is not a commonly used marketing term. Option D (CMA) could refer to Certified Management Accountant, which is a professional certification for management accountants, but it does not relate to the given context. Therefore, Option B (CPA) is the best choice for the given question.

Question 5

Each time an ad is displayed is called a(n):

Accepted Answer

Each time an ad is displayed to a user on a website or app, it is counted as an impression. This is how advertisers and publishers track the number of times an ad has been seen. Clustering refers to grouping data, filtering is the process of sorting data based on specific criteria, and loading refers to the process of loading a webpage or app.

Question 6

A(n)________ is a statement explaining the nature of the information a company collects online,what it does with that information,and the recourse customers have if they believe the company is misusing the information.

Accepted Answer

A privacy policy is a statement that explains the nature of the information a company collects online, what it does with that information, and the recourse customers have if they believe the company is misusing the information. This statement is typically available on the company's website and is required by law in many jurisdictions.

Question 7

Conversion rates range from:

Accepted Answer

The answer of Conversion rates range from:
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Question 8

Recommended techniques for having a killer Web site are:

Accepted Answer

Avoiding clutter is essential for a killer website as it helps to improve the site's readability and user experience. Continuous sound play and not changing the website are not recommended as they can be annoying and unappealing to the site visitors.

Question 9

Another word for browse-to-buy is:

Accepted Answer

Conversion is the term used to describe the process of turning a browsing customer into a buying customer.

Question 10

The browse-to-buy rate is also called the ________ rate.

Accepted Answer

The browse-to-buy rate refers to the percentage of users who browse a website and go on to make a purchase. It is, therefore, a measure of conversion or the rate at which visitors are converted into customers. The other options, such as click-through rate and banner rate, are measures of engagement or ad performance, but not specific to purchase behavior.

Question 11

Which one of the following is not a basic Web analytic?

Accepted Answer

The answer of Which one of the following is not...

Question 12

What is CVV or CVV2?

Accepted Answer

CVV or CVV2 stands for Card Verification Value, a three or four digit code found on the back of Visa, Mastercard, Discover, and American Express credit and debit cards, used as a security feature to prevent fraud in online and over-the-phone transactions.

Question 13

Reasons for leaving a Web site without purchasing are:

Accepted Answer

The answer of Reasons for leaving a Web site without...

Question 14

Which technology encrypts the customer's data as the information travels across the Internet?

Accepted Answer

Secure Socket Layer (SSL) technology encrypts the customer's data as it travels across the Internet, providing an added layer of security. Firewalls and virus protection are important for information security, but they do not directly encrypt customer data during transmission. "None of the above" is not the correct answer in this case.

Question 15

________ is a tool that measures a Web site's ability to attract customers,generate sales,and keep customers coming back,help entrepreneurs know what works-and what doesn't-on the Web.

Accepted Answer

Web analytics is a tool that measures a website's performance, including its ability to attract and retain customers, generate sales, and more. It helps entrepreneurs understand what works and what doesn't on their website. A counter simply counts hits to a website, while a web designer focuses on designing the look and feel of a website. A server application is software that runs on a server to provide specific functionality.

Question 16

To increase customer confidence and credibility,join programs such as:

Accepted Answer

TRUSTe and BBBOnLine are both widely recognized symbols of credibility and trustworthiness for businesses. Don and Brad Street is mainly geared towards providing credit and financial information on businesses, which may not be as relevant for increasing customer confidence. Therefore, joining both TRUSTe and BBBOnLine would be the best choice for increasing customer confidence and credibility.

Question 17

E-mail lists and ________ are powerful tools for building a community of visitors at a site.

Accepted Answer

The answer of E-mail lists and ________ are powerful tools...

Question 18

What software is essential for any company doing business on the Web to constantly monitor the activity on a company's network server and sound an alert if it detects someone breaking into the company's computer system?

Accepted Answer

Intrusion detection software is specifically designed to monitor network activity and detect any unauthorized access or attacks. It can generate alerts and provide real-time information about the security of the system. Firewalls are a standard security measure but do not provide the same level of detailed monitoring and notification as intrusion detection software. Alarm detention programs and artificial intelligence are not commonly used for this specific security purpose.

Question 19

In Web analytics,CPA is the acronym for:

Accepted Answer

CPA stands for Cost Per Acquisition, which is a metric used in web analytics to measure the cost of acquiring a customer or user. It refers to the total cost of a marketing campaign or advertising effort divided by the number of conversions or acquisitions achieved.

Question 20

What software scans computer drives for viruses and nasty programs?

Accepted Answer

Virus detection software is specifically designed to scan computer drives for viruses and malicious programs. Firewalls and server applications are important for protecting networks and data, but they do not necessarily scan individual computer drives for viruses. Detention software is not a valid option.

Quiz 13: E-Commerce and Entrepreneurship