Question 1

One of the simplest ways to establish credibility with customers is to use brand names they know and trust.

Accepted Answer

Using well-known and trusted brand names helps to establish credibility because customers are more likely to trust a brand they already know and have had positive experiences with. This can lead to increased trust in the business that is using those brand names.

Question 2

Domain names are given on a first-come,first-serve basis.

Accepted Answer

Domain names are indeed given on a first-come, first-serve basis. Once a domain name has been registered and is being used by someone, no one else can register that same exact domain name.

Question 3

On the Web,"more" does not necessarily equate to "better."

Accepted Answer

The quality and credibility of information on the web is more important than the quantity of information available. With the abundance of information available online, it is crucial to evaluate the reliability and accuracy of sources before accepting the information as true.

Question 4

Conversion rate is not the same as the click-through rate.

Accepted Answer

Conversion rate measures the percentage of total visitors who complete a desired action, such as making a purchase, filling out a form, or signing up for a newsletter, while click-through rate measures the percentage of clicks on a specific link or ad.

Question 5

A more meaningful way to track activity on a Web site is through pop-ups,which has the goal of helping entrepreneurs understand visitors' online behavior.

Accepted Answer

Pop-ups can be annoying to users and may actually drive them away from a website. There are more effective and user-friendly methods to track activity, such as using analytics tools to measure metrics like pageviews, bounce rate, and time on site.

Question 6

Developing a community via the company's Web site is to increase customer loyalty by giving customers the chance to interact with other like-minded visitors or with experts to discuss and learn more about topics they are passionate about.

Accepted Answer

Developing a community on a company's website is a popular approach to increase customer loyalty by encouraging interactions between customers and experts or other like-minded visitors.

Question 7

The most common problem with online credit card transaction is chargebacks,online transactions that customers dispute.

Accepted Answer

Chargebacks are indeed the most common problem with online credit card transactions, as customers have the ability to dispute and potentially reverse transactions if they feel the merchant did not fulfill their end of the transaction. This can lead to lost revenue and additional fees for the merchant.

Question 8

The only ways a niche can be defined are by customer profile and by geography.

Accepted Answer

A niche can also be defined by specific product or service offerings, industry, or unique selling proposition.

Question 9

Another important measure of Web success is the conversion (or browse-to-buy)ratio,which measures the proportion of visitors to a site who actually make a purchase.

Accepted Answer

The statement is true - the conversion ratio measures the proportion of visitors who make a purchase, indicating the success of a website in generating sales.

Question 10

It is important to have fancy typefaces and large fonts on a web page.

Accepted Answer

It is not necessary to have fancy typefaces and large fonts on a web page. In fact, simple and easy-to-read fonts are often more effective in conveying information to the audience. Additionally, large fonts can make a page look cluttered and difficult to navigate. It is more important to prioritize readability, accessibility, and user experience when designing a web page.

Question 11

To be successful,both off-line and online companies require solid planning and a well-formulated strategy that emphasizes customer service.

Accepted Answer

Both off-line and online companies require solid planning and a well-formulated strategy that emphasizes customer service in order to succeed.

Question 12

Web-based entrepreneurs often discover that the greatest challenge their businesses face is attracting customers on the Web and not necessarily creating a workable order fulfillment strategy.

Accepted Answer

The answer of Web-based entrepreneurs often discover that the greatest...

Question 13

One of the most important words on the Internet is "free."

Accepted Answer

The word "free" is commonly used on the Internet in promotions, giveaways, and downloads, making it an important word on the Internet.

Question 14

Research indicates that for online merchants,customer service is not as important on the Web as it is in traditional brick-and-mortar stores.

Accepted Answer

This statement is false. Research shows that customer service is equally important, if not more important, for online merchants compared to traditional brick-and-mortar stores. This is because online customers do not have the advantage of physically interacting with the product or salespeople, making good customer service critical in building trust and loyalty with customers.

Question 15

It really is not necessary to put the company's Web address on everything a company publishes since the company's name is listed on all search engines.

Accepted Answer

While a company's name may show up on search engines, having the company's web address on publications can make it easier for customers to find the website directly and can also serve as a reminder of the company's online presence.

Question 16

It is not necessary to provide a street address,an e-mail address,and a toll free telephone number on the company's Web site to prove the legitimacy of the business.

Accepted Answer

The answer of It is not necessary to provide a...

Question 17

One way to have a killer Web site is to surprise customers by high charges at checkout.

Accepted Answer

Surprising customers with high charges at checkout is not a good way to have a killer Web site. It is important to be transparent with pricing and avoid any hidden fees or unexpected charges. This will help build trust and loyalty with customers.

Question 18

The back office is less important than the web site.

Accepted Answer

Both the back office and the website are important for a business. While the website is crucial for marketing and customer engagement, the back office is essential for managing operations, processing orders, and other administrative tasks. A well-functioning back office is critical for ensuring the smooth running and success of the business.

Question 19

Intrusion detection software constantly monitors the activity on a company's network server and sound an alert if they detect someone breaking into the company's computer system or if they detect unusual network activity.

Accepted Answer

Intrusion detection software is designed to monitor network activity and alert security personnel when it detects suspicious activity or attempts to access sensitive information. It can help companies protect their critical data from cyber threats and prevent unauthorized access to sensitive areas of their network.

Question 20

A specific design tip is to include a menu bar at the bottom of each page.

Accepted Answer

It is a common design practice to include a menu bar at the top of every page for easy navigation. Having it at the bottom may not be user-friendly as it requires more scrolling and is not a standard placement.

Quiz 13: E-Commerce and Entrepreneurship