Under the ________ method of establishing an advertising budget,the owner sees advertising as a luxury.

Question

Quizplus · Accepted Answer

Under the "what-is-affordable" method, the advertising budget is based on what the business owner can afford, rather than on any specific marketing goals or industry benchmarks. This approach sees advertising as a discretionary expense that the owner can choose to fund to the extent that funds are available, treating it as a luxury rather than a necessity.

Under the ________ Method of Establishing an Advertising Budget,the Owner