________ refers to the tendency of customers to stay at Web sites longer and come back more often.

Question

Quizplus · Accepted Answer

Stickiness refers to the ability of a website to attract and retain visitors, making them stay longer and come back frequently. It is a measure of the website's effectiveness in engaging its audience and providing a positive user experience. High repeat and loyalty are related concepts but are not the same as stickiness, and frequent purchase refers specifically to the rate at which customers buy from a particular site or brand.

________ Refers to the Tendency of Customers to Stay at Web