Dan Welch,who owns three World Cup Coffee shops in Portland,Oregon,estimates that his free Wi-Fi network has added 10 percent to his overall revenue.Welch credits Wi-Fi consumers with spending three times as much on food compared with the average consumer.This is an example of ________.

Question

Quizplus · Accepted Answer

The scenario describes the impact of providing free Wi-Fi on the revenue of the coffee shop. The increase in revenue due to the provision of Wi-Fi can be considered as a return on investment (ROI) for the business. Therefore, the answer is A (business ROI). Options B, C, and D do not accurately describe the scenario.

Dan Welch,who Owns Three World Cup Coffee Shops in Portland,Oregon,estimates