Disposing of excess equipment was the motivation behind the implementation of forward e-auctions at General Motors.This is an example of a technology-driven strategy because GM had a specific problem that an EC application could solve.

Question

Quizplus · Accepted Answer

The motivation behind implementing forward e-auctions at General Motors was not technology-driven but rather a business-driven strategy to address the specific problem of disposing of excess equipment efficiently.

Disposing of Excess Equipment Was the Motivation Behind the Implementation