Question 1

Many companies find it easy to justify social media and networking because most of their benefits are intangible,or positive word-of-mouth.

Accepted Answer

Many companies find it challenging to justify social media and networking because the benefits are often intangible and difficult to measure, such as brand awareness and customer engagement.

Question 2

The banking industry was a good candidate for disruption by person-to-person (P2P)technology and disintermediation by ZOPA because:

Accepted Answer

The answer of The banking industry was a good candidate...

Question 3

Social networks are only for social purposes and do not generate revenue.

Accepted Answer

Social networks can generate revenue through advertising, sponsored content, and other forms of monetization.

Question 4

________ is a Web development technique for creating quicker and more responsive Web applications by exchanging small amounts of data with the server so that the entire Web page does not have to be reloaded each time the user makes a change.

Accepted Answer

Ajax (Asynchronous JavaScript and XML) is a Web development technique used for creating quicker and more responsive Web applications that exchange small amounts of data with the server. This results in only parts of the Web page being updated instead of having to reload the entire page each time the user makes a change.

Question 5

All of the following are types of virtual communities except:

Accepted Answer

Search engines are not types of virtual communities. Virtual communities are online platforms where individuals interact and share information with each other. Associations, affinity portals, and gender and ethnic communities are all types of virtual communities.

Question 6

Apple and Google undertook a formal merger to offer iPhone capabilities,such as delivering Google services through Apple hardware.

Accepted Answer

There has been no formal merger between Apple and Google, although Google's services are available on iPhone through apps and integrations.

Question 7

________ are virtual communities organized by an interest,such as political parties,or by product,company,or health topic.

Accepted Answer

Affinity portals are websites that bring together like-minded individuals based on common interests, such as a particular product, company, or health topic. They provide a platform for these individuals to connect, share information and opinions, and build virtual communities around their shared interests. Examples of affinity portals include Healthline for health topics and Yelp for businesses.

Question 8

What is the top social network?

Accepted Answer

The answer of What is the top social network?
...

Question 9

________ are communities that are country- or language-specific.

Accepted Answer

Ethnic communities are formed by people who share a common cultural or ancestral background, which can include a common language or country of origin. These communities can be based on religion, race, or national origin, among other factors, and are often important sources of social and cultural support for their members. Unlike broader megacommunities or social networks, ethnic communities are more narrow in scope and tend to be focused on specific cultural or linguistic contexts.

Question 10

The real estate brokerage industry has been disrupted by companies such as Zillow and HomeGain for each of the following reasons except:

Accepted Answer

The Web 2.0 real estate sites have not necessarily driven down commissions from 6 percent to almost 1 percent. This statement is not true and therefore is not a reason for disruption in the industry. The other options, A, B, and D, are all valid reasons for disruption in the industry, such as providing more information and accessibility to homeowners.

Question 11

________ is the mapping and measuring of relationships and flows between people,groups,organizations,animals,computers,or other information or knowledge processing entities.

Accepted Answer

Social network analysis is the process of mapping and analyzing the relationships and interactions between entities such as individuals, organizations, or computers. It helps to identify patterns, strengths, and weaknesses within a network, and can inform decisions related to communication, collaboration, and strategic planning. Virtual analysis and internet community theory are not commonly used terms in network analysis, while social network theory is a related field that focuses on the underlying principles and concepts of networked systems.

Question 12

All of the following are categories and examples of interaction in a virtual community except:

Accepted Answer

Financial sponsorship via experts is not a typical category or example of interaction in a virtual community. The other options involve direct interaction or engagement within the community.

Question 13

Web 3.0 will deliver a new generation of business applications that will see business and social computing converge on the same fundamentals as on-demand architecture is converging with consumer applications today.

Accepted Answer

The answer of Web 3.0 will deliver a new generation...

Question 14

What is the expected impact of industry disruptors on the real estate industry?

Accepted Answer

Industry disruptors often lead to changes in traditional business models, such as reducing costs and increasing efficiency. In real estate, this could mean a shift towards lower commission rates, similar to those in other countries.

Question 15

Perspectives about Web 2.0 include all of the following except:

Accepted Answer

Web 2.0 is not organized around pages, software, technology, individuals, and corporations; rather, it focuses on user-generated content, usability, and interoperability for end users.

Question 16

The following are representative characteristics of Web 2.0 except:

Accepted Answer

Frequent software-upgrade cycles are not necessarily representative of Web 2.0, as some websites and applications may have infrequent or even no software upgrades. The other characteristics listed - the ability to tap into collective intelligence, making data available in new ways, and the presence of lightweight programming tools - are commonly associated with Web 2.0.

Question 17

________ are companies that introduce a significant change in their industries,thus causing a disruption in normal business operations.

Accepted Answer

Disruptors are companies that introduce significant changes or innovations in their industries, disrupting traditional business operations and potentially creating new markets. Examples include Uber disrupting the taxi industry or Netflix disrupting the traditional TV and movie rental industry. Mashups refer to blending different technologies, services or data to create new products or services. Information clouds and Web 3.0 refer to more advanced concepts in cloud computing and the internet, respectively, and are not directly related to disruptive companies.

Question 18

Wikipedia is a free online collaborative encyclopedia that had to resolve each of the following problems except:

Accepted Answer

Wikipedia did not have to resolve competition from Encyclopedia Britannica as they are not directly competing. Britannica is a commercial enterprise while Wikipedia is a nonprofit organization.

Question 19

Alloy.com,bolt.com,and blueskyfrog.com are communities that:

Accepted Answer

These websites specifically cater to young people by providing a platform for them to connect, share ideas, and participate in various activities.

Question 20

LinkedIn's "gated-access approach," whereby contact with another professional requires either a preexisting relationship or the intervention of a contact,is intended to build trust among the service's users.

Accepted Answer

This statement is true. LinkedIn's gated-access approach is designed to limit the ability of users to connect with unknown professionals, thereby building trust and maintaining high-quality connections within the platform.

Quiz 9: The Web 2.0 Environment and Social Networks