Banner advertising on Web sites helps trigger a realization that there is a gap between reality and a desired state,which occurs in the ________ stage of the EC purchase decision-making process.

Question

Quizplus · Accepted Answer

The need identification or recognition stage is the first stage in the EC purchase decision-making process where the consumer becomes aware of a need or want. Banner advertising on Web sites can help trigger this realization by presenting the consumer with a product or service that they may not have previously considered or known about. Therefore, the best choice is A.

Banner Advertising on Web Sites Helps Trigger a Realization That