The group of people on which a marketer focuses promotion and sales efforts is called a

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A target market is the specific group of consumers or organizations that a marketer aims to reach with its marketing message and offerings. This group is chosen based on factors such as demographics, psychographics, behaviors, and needs/wants. A me-too group, maturity group, or breakeven market are not commonly used marketing terms.

The Group of People on Which a Marketer Focuses Promotion