What is the challenge a small business faces in the maturity stage?

Question

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In the maturity stage, a small business may face the challenge of keeping sales and profits at a fairly high level. At this stage, the market becomes more competitive, and the business may have to work harder to maintain its market share and stay profitable. It may need to invest in marketing and product development to stay relevant and meet changing customer needs.

What Is the Challenge a Small Business Faces in the Maturity