Selling a name brand at or near cost in order to attract traffic to a retailer is termed

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Loss leaders refer to the practice of selling a popular or high-demand product at or near cost in order to attract customers to the store, with the hope that they will also purchase other higher-margin items. This can increase overall sales and profits, even though the retailer may be temporarily taking a loss on the loss leader item. Bait pricing refers to a similar practice, but with the added element of deception or trickery in making the sale, which is not a ethical practice. Price signaling refers to how competitors use price changes to signal to other competitors how they perceive market conditions, and customary pricing refers to pricing strategies based on long-standing traditions or expectations in a particular market or industry.

Selling a Name Brand at or near Cost in Order