Which of the following refers to setting the price for an item relatively low and then charging much higher prices for the expendables it uses?

Question

Quizplus · Accepted Answer

Captive pricing refers to setting a low price for the main product and then charging higher prices for the complementary products that are necessary to use the main product. This makes the main product more attractive to consumers but still generates revenue through the sale of the complementary products.

Which of the Following Refers to Setting the Price for an Item