Consumers' internal reference price may be based on

Name: Consumers' internal reference price may be based on
Brand: Quizplus
Rating: 4.7 (51 reviews)

Question

Quizplus · Accepted Answer

Consumers may develop their internal reference price by considering the cost of production or how much they believe a product should cost based on their prior experiences or industry norms. Option A, C, and D may also influence consumers' perceptions of the product price, but they are more likely to affect external reference prices.

Consumers' Internal Reference Price May Be Based on