_____ prices may come from looking at the competitive ads,researching the Internet,visiting several stores,or asking friends.

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External reference prices come from outside sources such as competitive ads, research on the internet, visiting several stores, or asking friends. Breakeven prices refer to the point at which total revenue and total costs are equal, and fixed cost refers to costs that do not vary with changes in production or sales volume. Internal reference prices come from a consumer's previous experience with a product or service.

_____ Prices May Come from Looking at the Competitive Ads,researching