An industry life cycle stage in which customer purchases increase at a dramatic rate is the
A)decline stage.
B)growth stage.
C)boom.
D)shake-out.

Question

Quizplus · Accepted Answer

The growth stage is characterized by a rapid increase in customer purchases as the industry gains more acceptance and attracts more customers. This is a period of strong sales growth and high profits. The other options are not applicable as decline stage is marked by a decrease in sales and profits, a shake-out is marked by the exit of weak competitors, and a boom is not a recognized industry life cycle stage.

An Industry Life Cycle Stage in Which Customer Purchases Increase