A type of generic strategy aimed at clarifying how one product is unlike another in a mass market refers to _____ strategy.
A)differentiation
B)cost
C)integration
D)focus

Question

Quizplus · Accepted Answer

Differentiation strategy is aimed at distinguishing a product from its competitors in a mass market by emphasizing unique features or attributes that create value for customers. This helps to create a competitive advantage and can result in higher sales and profits.

A Type of Generic Strategy Aimed at Clarifying How One