_____ segmentation typically divides customers into groups based on what advantages they seek when making product or service decisions.

Question

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Benefit segmentation categorizes customers based on the benefits they seek from a product or service. This can include things like cost savings, convenience, quality, or luxury. Geographic segmentation is based on location, demographic segmentation is based on characteristics like age or income, and ethnographic segmentation is based on cultural factors.

_____ Segmentation Typically Divides Customers into Groups Based on What