While most cosmetic brands sell their products in specialty stores or departmental stores,Snowbird Inc.is the only cosmetic brand that uses direct marketing as a means to reach its customers.However,it prices its products close to that of its competitors.Hence,the company has carved a differential advantage typically in terms of its _____ strategy.

Question

Quizplus · Accepted Answer

Snowbird Inc. has differentiated itself through its distribution strategy, which involves using direct marketing to reach customers instead of selling in specialty stores or departmental stores like its competitors. This differentiation is related to the "place" element of the marketing mix. The pricing strategy is mentioned in the question but is not the main aspect of differentiation for Snowbird Inc. The people and product elements are not mentioned in the question, so they are not relevant to this particular scenario.

While Most Cosmetic Brands Sell Their Products in Specialty Stores