Dividing the market by categories such as age,income,education level,ethnicity,or sex is termed as _____ segmentation.

Question

Quizplus · Accepted Answer

Demographic segmentation divides the market based on characteristics such as age, income, education level, ethnicity, and sex. Geographic segmentation divides the market by location, while psychographic segmentation considers lifestyle and personality traits. There is no term as "trench segmentation".

Dividing the Market by Categories Such as Age,income,education Level,ethnicity,or Sex