_____ comprises companies that provide alternatives that are dissimilar to a firm's product/service that consumers might choose to meet a similar need.

Question

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Indirect competition comprises companies that offer alternatives to a firm's product or service that are not the same but can fulfil a similar need of the consumers. For instance, a movie theatre faces indirect competition from other forms of entertainment like video games, sports events, or even reading a book.

_____ Comprises Companies That Provide Alternatives That Are Dissimilar to a Firm's