Penetration pricing refers to:

Name: Penetration pricing refers to:
Brand: Quizplus
Rating: 4.8 (55 reviews)

Question

Quizplus · Accepted Answer

Penetration pricing strategy involves setting a low price for a product to quickly gain market share and penetrate the market. The goal of this strategy is to attract price-sensitive customers and encourage trial purchases, which can lead to repeat business and a loyal customer base. This strategy can be particularly effective in markets with intense competition, where price is a major factor in purchasing decisions.

Penetration Pricing Refers To