Flying Ross Inc. ,a maker of world-renowned wristwatches,makes watches for three different customer segments.Timepieces under the Gold series are priced extremely high to cater to the high-end market,watches under the Pioneer series cater to the mid-end market,and those under the Marvella series are priced low in order to capture the low-end market.This strategy of setting three price points is typically referred to as _____.

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The strategy of setting three price points for different customer segments is known as price lining. This allows the company to cater to customers with different price sensitivities and capture market share across different segments. Partitioned pricing typically involves offering different features or service levels at different prices, captive pricing involves setting a low price on a core product but charging a higher price for related products, and price gouging involves setting very high prices during times of high demand or scarcity.