Blue Moss Inc.ensures that its detergent brand "Pure Plus" is always placed next to competitors' detergents in supermarkets.This is a strategy the company uses to imply that the same quality product is available at a better bargain.Which of the following pricing strategies is being used by Blue Moss Inc.?

Question

Quizplus · Accepted Answer

Blue Moss Inc. is using the reference pricing strategy by placing their product next to their competitors' products in supermarkets. This implies that their product is of the same quality but available at a better price, referencing the prices of their competitors.