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Shoe Pica Inc

Question 62

Multiple Choice

Shoe Pica Inc. ,a retailer of shoes,advertises that it is selling a particular type of jogging shoes at a very low price of $50.These shoes are kept at the end of the store and before reaching those shoes,customers have to walk by all the other shoes that have many more features and better quality.Several times,this causes the consumers to buy other better brands even though they are costlier that the one advertised.This is a typical example for _____.


A) captive pricing
B) partitioned pricing
C) price lining
D) bait pricing

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