_____ refers to setting a price above that of the competition so as to indicate a higher quality or that a product is a status symbol.

Question

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Premium pricing refers to setting a higher price compared to the competition to indicate higher quality or exclusivity. Penetration pricing involves setting a lower price to enter a market, limit pricing refers to setting a low price to discourage new competitors, and bait pricing involves advertising a low price but then pushing a higher-priced product.

_____ Refers to Setting a Price Above That of the Competition