By adopting the pricing technique of loss leaders,a firm most likely aims to:

Question

Quizplus · Accepted Answer

The pricing technique of loss leaders is a marketing strategy in which a company sells a high-demand product at a very low price to attract customers to their store. The purpose of this strategy is to generate traffic to the store and increase overall sales. Therefore, the most likely aim of a firm adopting this pricing technique is to attract traffic towards its products.

By Adopting the Pricing Technique of Loss Leaders,a Firm Most