Kavar recently participated in a marketing study, but was unaware of what group he was in. However, the marketing administrators knew that Kavar was in the brand name group rather than the generic product group. This is an example of:

Question

Quizplus · Accepted Answer

This is an example of a single-blind procedure, where the participant (Kavar) is unaware of which group they are assigned to, but the researchers know the group assignment.

Kavar Recently Participated in a Marketing Study, but Was Unaware