Kavar recently participated in a marketing study, but was unaware of what group he was in. Later, he was informed that even the marketing administrators running the study were unaware of what group Kavar was in at the time of the study. This is an example of:

Question

Quizplus · Accepted Answer

This is an example of a double-blind procedure, where neither the participant nor the experimenter knows which group the participant is in. This helps to eliminate bias and increase the validity of the study results.

Kavar Recently Participated in a Marketing Study, but Was Unaware