Question 1

It is extremely unlikely to get a _____ of 100%.

Accepted Answer

Response rate refers to the percentage of people who responded to a survey or questionnaire. It is extremely rare to get a response rate of 100% as there will always be some non-responders. The other options (acquisition rate, demand rate, IRB approval) are not related to the concept of getting a percentage of 100%.

Question 2

Zofia was completing a survey in her literature course and agreed with every statement no matter her actual opinion on the item's content. This is an example of:

Accepted Answer

Zofia's behavior is an example of an acquiescent response set, which occurs when a person agrees with every statement without considering their actual opinion on the item's content. This can be due to a desire to please the surveyor, avoid conflict or because the person has a tendency to agree with questions.

Question 3

Patients at a local hospital were mailed feedback forms to provide information about their recent hospital experience. Approximately 20% of the patients mailed back the completed forms. The _____ was 20%/

Accepted Answer

The response rate refers to the percentage of people who responded to a survey or feedback request. In this case, the response rate was 20%, meaning that 20% of the patients who were mailed feedback forms actually completed and returned them. The other choices are not applicable: desirable rate and rate of acquisition are not terms typically used in relation to feedback surveys, and demand rate does not make sense in this context.

Question 4

Lakeisha is unsure if her scores on the SAT will be an important determining factor in her academic success in college. She decides to research the subject. She is looking for evidence of:

Accepted Answer

Predictive validity is the ability of a test score to predict future performance in a related area. In this case, Lakeisha is interested in whether her SAT scores can predict her academic success in college. Therefore, she is looking for evidence of predictive validity.

Question 5

Ebonie is interested in measuring levels of anxiety at the same time as a performance task. Ebonie is more concerned with increasing what type of validity in her study?

Accepted Answer

Concurrent validity is concerned with the degree to which scores on a measure are related to scores on a criterion measure that is administered at the same time. In this case, Ebonie is interested in measuring anxiety levels at the same time as a performance task, which suggests she is focused on concurrent validity.

Question 6

A correlation coefficient is typically represented by:

Accepted Answer

The correlation coefficient is typically represented by the letter r.

Question 7

The best approach to examining associations and relationships between two variables is a(n):

Accepted Answer

A correlational study is the best approach for examining associations and relationships between two variables. It allows for the measurement of the strength and direction of a relationship between two variables without the need for manipulation or control of variables as in an experimental study. Summative and formative evaluations are types of program evaluations and not appropriate for examining associations between variables.

Question 8

Annamarie is completing a test in her general psychology class and, based on the questions, she is pretty sure the test is measuring interest in risk taking. This would be an example of:

Accepted Answer

Face validity refers to the extent to which a test appears to measure what it is supposed to measure, based on its content and format. In this case, Annamarie believes the test is measuring interest in risk taking based on the questions, which suggests that the test has face validity.

Question 9

Colleen was asked about her political attitudes on a survey in her sociology class. She did not want to seem politically overzealous so she indicated moderate levels throughout the rating scale. This is referred to as:

Accepted Answer

Colleen's response is an example of an error of central tendency, which occurs when individuals avoid extreme responses and instead choose moderate responses in order to conform to social norms or to avoid being perceived as outliers.

Question 10

The values for Cronbach's alpha range from:

Accepted Answer

Cronbach's alpha is a measure of internal consistency reliability, and its values range from 0 to 1.0, with higher values indicating greater reliability. Therefore, option A is correct as it represents the correct range.

Question 11

A correlation refers to:

Accepted Answer

Correlation refers to the measure of the linear relationship between two variables. Option A refers to alternate forms reliability, option C refers to internal consistency reliability, and option D refers to test-retest reliability.

Question 12

A correlation can range from _____ to _____.

Accepted Answer

A correlation coefficient can range from -1.0 to +1.0. A value of -1.0 represents a perfect negative correlation, while a value of +1.0 represents a perfect positive correlation. A value of 0.0 represents no correlation or a random relationship between variables.

Question 13

Tambra needs to make sure that she has a representative sample for her master's thesis. She needs to ensure that her sample matches the national consensus data on gender and ethnicity for the local area. She needs 60% females and 45% White participants to appropriately represent these groups in her data. She is interested in what type of sampling procedure?

Accepted Answer

Stratified random sampling involves dividing the population into subgroups based on certain characteristics (in this case, gender and ethnicity) and then randomly selecting participants from each subgroup in proportion to their representation in the population. This is the most appropriate method for creating a representative sample that matches the national consensus data.

Question 14

Internal consistency reliability refers to:

Accepted Answer

Internal consistency reliability evaluates the degree to which individual items in a scale or measure interrelate with one another. This means that if the items in a measure are measuring the same construct, they should be consistently related to each other. In other words, the measure should be internally consistent.

Question 15

Carmine is conducting a study examining intelligence and respect for others. She has read through the literature and these two variables do not theoretically overlap. She wants to make sure that the measures she is using to examine each variable do not correlate with each other. What type of validity is she concerned with?

Accepted Answer

Discriminant validity is concerned with whether or not two measures that are conceptually distinct are actually measuring different constructs. In this case, Carmine wants to ensure that her measures of intelligence and respect for others are not measuring the same thing, so she is concerned with discriminant validity.

Question 16

Which of the following is NOT a benefit of web-based surveys?

Accepted Answer

It's not easy to request follow-up information in real-time in web-based surveys.

Question 17

A quantitative strategy in which data are systematically collected from groups or individuals is referred to as:

Accepted Answer

Surveying is a quantitative strategy in which data are systematically collected from groups or individuals. Distractor items, response set, and demand characteristics are all terms related to the design and administration of surveys, but they do not describe the overall strategy of surveying.

Question 18

Test-retest reliability refers to:

Accepted Answer

Test-retest reliability refers to the consistency or stability of a measure over time. It is evaluated by administering the same measure to the same group of individuals at two or more time points and examining the degree of agreement between those scores. Therefore, the best choice is D.

Question 19

_____ ratings scales have participants evaluate a series of statements using a set of predetermined response options and can also be referred to as a Likert scale.

Accepted Answer

Summated ratings scales, also known as Likert scales, ask participants to rate a series of statements using predetermined response options, typically ranging from strongly agree to strongly disagree. The responses are then summed together to create an overall score for the participant. This is a common type of rating scale used in social science research.

Question 20

Serina has decided to divide her research participants based on geographic area and then randomly sample from each respective geographic area. She is interested in what type of sampling procedure?

Accepted Answer

The answer of Serina has decided to divide her research...

Quiz 7: Survey Design and Scale Construction: Is Going Greek a Great Idea