How can a researcher minimize the likelihood of social desirability bias in participants' self-report responses?
A) provide adequate compensation for participation
B) design the study in accord with the ethical principle of justice
C) ensure confidentiality
D) have participants sign their name to each page of the questionnaire

Question

Quizplus · Accepted Answer

Ensuring confidentiality is the best way to minimize the likelihood of social desirability bias in participants' self-report responses. When participants feel that their responses are confidential, they are more likely to provide honest and accurate answers, even if they may not reflect social norms or expectations. Providing compensation, designing the study ethically, or having participants sign their name to the questionnaire may not necessarily reduce social desirability bias.

How Can a Researcher Minimize the Likelihood of Social Desirability