Upon conclusion of his study, Wilkinson asks participants how much they enjoyed participating. Most participants were aware that Wilkinson wanted them to say that they enjoyed the study a great deal. This best demonstrates the influence of:
A) demand characteristics.
B) social desirability bias.
C) retrospective bias.
D) scorer bias.

Question

Quizplus · Accepted Answer

Demand characteristics refer to cues in a research setting that may influence participants to respond in a certain way or produce behavior that is expected by the researcher. In this case, participants were aware that Wilkinson wanted them to say they enjoyed the study, which is a type of demand characteristic. Social desirability bias refers to the tendency of participants to respond in a way that is perceived as socially appropriate or desirable, but this does not fully capture the nature of the influence at play in this scenario. There is no indication of retrospective or scorer bias in this situation.

Upon Conclusion of His Study, Wilkinson Asks Participants How Much