When we use the availability heuristic, we estimate the likelihood of an event on the basis of how readily available other instances of the event are in our memory.

Question

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The availability heuristic involves making judgments based on the ease with which examples come to mind. We tend to overestimate the likelihood of events that are more memorable, perhaps because of their emotional impact, vividness, or recent occurrence.

When We Use the Availability Heuristic, We Estimate the Likelihood